this first image simply shows my method of selecting key points from the brief to help direct my work from an early stage.
This is my initial moodboard which outlines my initial thoughts on the projects visual identity after reading the brief. I incorporated a few rough techniques such as hand rendered type and torn collage.
For this projects research I looked at a huge variety of the record labels album cores which revealed very little about the companies visual identity, this led me to analysing their website which revealed they had very little to their appearance other than the use of black.
The research also has a strong focus on jack white, an artist on whom I plan to base the project
For the experiments so far I have used mostly rough grunge-like techniques such as spray paint and collage to try and represent jack whites rise from his lo-fi roots with XL recordings.
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